Mastering the conversation

I gave this presentation to many of the Argo bloggers early in the life of the project. It’s about a fundamental inversion in journalism: from a media broadcast driven by editors in rooms toward a media conversation driven by ordinary people, living their lives. It’s not all high theory, though. Along the way you’ll encounter several specific tactics great journalist-bloggers use to master that conversation, from Andrew Sullivan’s “Sully lede” to Ta-Nehisi Coates’ community magic.