Sad lego. From Kalexanderson on Flickr.
If you could take a vote to determine the worst types of blog posts, the listicle-without-content would probably show up pretty high. (Yes, numbering is narrative, but if you’re tapping into our reflex to look at anything that’s been put into a numbered list, you’d better deliver X quantity of terrific insights.)
But I’d venture to say that the very worst genre of post is the apology post – a.k.a. any post that begins “Sorry I haven’t written in so long.” The apology presupposes that your community of readers have been waiting with bated breath for your next contribution to the world, checking back every few days in anticipation before clicking away, despondent.
That state of affairs is highly unlikely to be accurate. Typically, the biggest loser when you don’t post is you.
