The @Poynter and @NiemanLab Twitter accounts.
Two accounts, both alike in dignity, on fair Twitter where we lay our scene.
Both of these accounts are successful. 15,000+ followers is nothing to sneeze at. But @NiemanLab on the right is definitely more successful. These accounts are tweeting pretty similar types of information – news and useful information for journalists and media types. Yet @NiemanLab seems to be garnering more influence for its efforts. @Poynter has tweeted more than three times as much as @NiemanLab, but it has 10,000 fewer followers, and it’s on 1,000 fewer lists. Why might this be? Continue reading